Cereal-Covered Donuts

These are donuts with cereal on them. Apparently, they're a hit as these are the third incarnation I've seen at my local Kroger store. I can't help but find them hilarious, wondering what the marketing impetus was behind them: are they attempting to cater to those people who spend a good amount of time in the morning pondering, "Cereal or donut? Cereal or donut?" Are there many of those people? And why does the thought of a cereal-covered donut make me want to barf just a little?

Also: donut or doughnut? Oh, so many questions.